Privacy Policy

Your privacy matters to us

Cumberland Charter Yachts is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and disclose personal information in line with the Australian Privacy Principles (APPs) and the Privacy Act 1988 (Cth).

By using our website, services or providing your personal information to us, you consent to the practices described in this policy.

Last updated: May 2026

What personal information we collect

We only collect personal information that is reasonably necessary for our business activities. This may include:

  • Identity information — name, date of birth, nationality and ID details required for charter contracts
  • Contact details — email, phone, postal address
  • Booking and charter information — vessel preferences, charter dates, group details, dietary requirements, boating experience
  • Payment information — credit/debit card details, billing details (processed securely via our payment providers)
  • Marketing preferences — newsletter subscription status and contact preferences
  • Website usage data — IP address, browser type, pages visited, referring website (collected via cookies and analytics tools)
  • Communications records — emails, calls and enquiries you've made with our team

How we collect personal information

We collect personal information directly from you when you:

  • Make a booking, enquiry or quote request
  • Subscribe to our newsletter or marketing communications
  • Contact us by phone, email, social media or through our website forms
  • Visit our website (via cookies and analytics)
  • Provide testimonials, reviews or feedback
  • Apply for employment or partnership opportunities

In some cases, we may collect information from third parties such as travel agents, booking platforms, or other partners — but only where you have given consent or where we are otherwise authorised by law.

Why we collect your information

We collect, hold and use personal information for the following purposes:

  • To process bookings, payments and provide our charter services
  • To respond to enquiries, quote requests and customer service matters
  • To prepare your charter contract and meet our legal obligations
  • To send service-related communications (booking confirmations, briefing details, weather updates, etc.)
  • To send marketing communications, newsletters and special offers — where you have opted in
  • To improve our website, services and customer experience
  • To comply with our legal and regulatory obligations

Use & disclosure of your information

We will only use or disclose your personal information for the purposes for which it was collected, or for related secondary purposes you would reasonably expect.

We will not sell, trade or rent your personal information to third parties.

We may disclose your information to trusted third parties only where necessary, including:

  • Payment processors (to securely process your booking payments)
  • Service partners involved in delivering your charter (e.g. provisioning suppliers, sail guides, briefers — only where relevant to your booking)
  • Marketing platforms used to deliver our newsletters or campaigns (e.g. email service providers)
  • Government authorities and law enforcement, where required by law
  • Professional advisers (such as legal, insurance and accounting)

Third-party services on our website

Our website uses a number of third-party tools to help us operate, market, and improve the site. These tools may collect data about your interactions with our website according to their own privacy practices:

  • Google Tag Manager & Google Analytics — for website performance and visitor analytics
  • Meta (Facebook) Pixel — for advertising measurement and audience retargeting
  • Elfsight — for embedded widgets such as reviews and announcement bars
  • YouTube and Vimeo — for embedded video content
  • Social media platforms — Instagram, Facebook, Pinterest and X (Twitter) for social plugins and links

We encourage you to review the privacy policies of these third-party services to understand how they handle your information.

Cookies & tracking technologies

Like most websites, we use cookies and similar technologies to improve your browsing experience, analyse site usage, and deliver relevant advertising.

Cookies are small text files stored on your device that help us understand how visitors use our website. We use both first-party cookies (set by us) and third-party cookies (set by services like Google, Meta).

Managing your cookie preferences

You can control or disable cookies through your browser settings at any time. Please note that disabling cookies may affect the functionality of some parts of our website.

Most browsers let you refuse cookies, delete existing cookies, or alert you when a new cookie is being set. Visit your browser's help documentation for instructions.

How we store and protect your information

We take reasonable steps to protect the personal information we hold from misuse, interference, loss, unauthorised access, modification or disclosure.

These steps include:

  • Secure servers and password-protected systems for storing customer information
  • SSL encryption on our website for data transmitted online
  • Restricted access for staff on a need-to-know basis
  • Use of trusted third-party providers with their own privacy and security commitments
  • Regular review of our privacy and security practices

When personal information is no longer required for the purpose for which it was collected — and we are not legally required to retain it — we will take reasonable steps to destroy or de-identify that information.

Notifiable Data Breaches

We comply with the Notifiable Data Breaches scheme under the Privacy Act. If we become aware of a data breach that is likely to result in serious harm to individuals whose personal information is involved, we will:

  • Take immediate steps to contain and assess the breach
  • Notify affected individuals as soon as practicable
  • Notify the Office of the Australian Information Commissioner (OAIC)
  • Provide affected individuals with information about the breach and recommended steps to take

Accessing & correcting your information

You have the right to:

  • Request access to the personal information we hold about you
  • Request that we correct any inaccurate, incomplete or out-of-date information
  • Request that we delete your information (subject to legal retention requirements)
  • Opt out of marketing communications at any time

To make a request, please contact our team using the details at the bottom of this page. We aim to respond to all requests within 30 days.

In limited circumstances, we may refuse a request — for example, where it is frivolous or vexatious, would unreasonably impact the privacy of others, or where we are required by law to retain the information. If we refuse, we will provide written reasons.

Overseas disclosure

Some of the third-party services we use to operate our website, marketing and bookings may store or process personal information outside of Australia — for example, in the United States or other countries where major cloud and analytics providers are based.

Where this occurs, we take reasonable steps to ensure those overseas recipients comply with privacy obligations consistent with the Australian Privacy Principles.

Sensitive information

We generally do not collect sensitive information (such as health, racial or ethnic origin, political opinions or religious beliefs).

In some cases, we may need to collect health-related information (such as dietary requirements, allergies or medical conditions) for safety or service reasons. Where we do, we will only use this information for the purpose it was provided, with your consent, and we will protect it accordingly.

Children's privacy

Our website and services are not directed at children under 16. We do not knowingly collect personal information from children without parental or guardian consent.

If you believe we have collected information from a child without appropriate consent, please contact us and we will take steps to delete it.

Complaints & concerns

If you have a complaint about how we have handled your personal information, please contact our team in the first instance. We take privacy concerns seriously and will work with you to resolve any issues.

We will acknowledge your complaint as soon as possible and aim to provide a response within 30 days.

Escalating to the OAIC

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

Office of the Australian Information Commissioner

Website: www.oaic.gov.au

Phone: 1300 363 992

Post: GPO Box 5288, Sydney NSW 2001

Contact us about privacy

If you have any questions about this Privacy Policy, would like to access or correct your information, opt out of marketing communications, or make a privacy complaint — please contact our team using the details below.

Updates to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on this page, with the "last updated" date shown at the top.